MICROSOFT DYNAMICS 365 FOR MARKETING
The marketing module of Microsoft Dynamics 365 for Customer Engagement helps you pool all your customer information and implement and evaluate marketing campaigns efficiently. With the help of analysis and reporting functionalities, you can measure the success of previous marketing activities, assess customer preferences, plan and initiate new campaigns. Using the bulk import of data, automatic removal of duplicates and tracking of opt-ins/opt-outs, significantly increases the efficiency of your campaigns. This CRM marketing module allows you to systematically measure marketing performance as well as minimise campaign costs.
MARKETING WITH CRM
The main tasks of a CRM marketing software are: finding new customers and retaining loyal customers.
Measurability, sales orientation and customer focus are the decisive objectives for marketing departments. In other words: It is about generating leads, realising measurable campaigns, integrating third-party applications and merging insights using campaign management software.
MORE POWER FOR YOUR MARKETING
LIVING MARKETING AUTOMATION
Benefit from marketing automation seamlessly integrated into CRM with Microsoft Dynamics 365 for Marketing. Most of the marketing activities are directly performed in the CRM system: e-mailing, web tracking, nurturing, lead scoring, event management, social posting and, of course, the entire campaign management – no interfaces, no time and data loss.
SAY GOODBYE TO THE SHOTGUN APPROACH
Each target group receives the marketing and sales information relevant to them – mass mailings with low response rates are a thing of the past. Based on the contact history in the CRM, you know exactly which content catches on best with a particular target group.
MAKE MARKETING ACTIVITIES MEASURABLE
Plan costs and resources for marketing activities and roll out your campaigns from a central platform to enable an uninterrupted cost-benefit analysis. Record the results exactly (for example, the number of acquired leads) and evaluate them for each campaign according to individual criteria such as channel effectiveness or target group activation.